Shopping Challenge: I’ll Buy It If It’s Cheap
A2 English luyện nghe · Tiếng Anh Mỹ · Phù hợp với người mới bắt đầu
Why do American prices always end in .99?
American stores end most prices in .99, like $9.99, $19.99, or $24.99. This is called charm pricing, and it has a simple goal: to make a price feel cheaper than it is. Studies show that shoppers' brains read $9.99 as “nine dollars and something,” which feels much smaller than ten. The pattern started in the late 1800s, partly to make sure cashiers had to open the cash register and give change, which kept staff honest. Today the trick still works, even though everyone knows it.
In this clip, a man plays a shopping game where he’ll buy items if the price is under a set number. Almost every price ends in .99: $15.99, $7.99, $24.99. He laughs at how close some are to his limit.
Tần suất từ vựng
Từ vựng trong bài luyện nghe English luyện nghe trình độ A2 này phổ biến đến mức nào?
Tần suất chung: tiếng Anh
Tần suất khẩu ngữ: tiếng Anh
Nguồn: wordfreq 3.1.1 (chung) · SUBTLEX-US 2012 (khẩu ngữ). Các khoảng chỉ là ước tính, Reelang không lưu thứ hạng chính xác.
- ▸In American big-box stores (Walmart, Target, Costco)
- ▸In American TV ads and Black Friday sale promos
- ▸In American business and marketing podcasts (Planet Money)
- ▸In American consumer-protection news and Consumer Reports
- ▸In American comedy bits about the .99 trick (Saturday Night Live, The Daily Show)